Development Strategy Research Of Jinan Iron And Steel Group

The competition is very intense in international and domestic steel market because of the influence of supply and requirement. In the so bad marketing environment, if the domestic steel enterprises can exist and develop, the key is that there is core competitive power and support competitive advantage or not. Therefore it is a first task to regard strategy administration and foster and step up the core competitive power for domestic steel enterprises.Regarding to sutra strategy administration academic method the paper analyze development strategy for Jinan Iron & Steel Group Corp. ( Jigang ).Only to strengthen strategy administration, set down and actualize feasible development strategy, solidify low-cost competitive advantage, foster new core competitive power and form new competitive advantage can Jigang occupy a share in international steel market.According to outside environment, macroscopical environment, steel industrial environment and microcosmic environment, Jigang face to development chance based on domestic stability political environment, standing increase of national economy, constructive adjustment of steel industrial, WTO entry and so on. Jigang also face to challenge because of competition in steel market after enter WTO, simile capacity and productive construction with main competitors, network technology, development of steel technology, contrition of up and down industrial and so on.According to inside conditions the paper analyzes administration structure, finance ability, marketing ability, production ability and enterprise stuff of Jigang; points out the advantages of Jigang based on the future target of the top level administrator, teem morale, innovation administration ability, satisfied service system, low-cost ability and so on; also points out the disadvantages of Jigang based on low equipment level, low productive structure, lag of information, capital shortage, unfinished construction adjustment and so on.