Data Services Market. Q Netcom To Develop The Strategy Study

This thesis starts from discussing the trend of communication development,compares the present situation of broadband networks national wide and abroad.According to the characteristics of Internet,it demonstrates the Q data broadband services in the development trend;It has been expounded the profession competition situation,through to the data communication service's profession analysis,It also proved a good broadband network of external opportunities to the city Netcom Corporation Q data services for the development of a comparative analysis,Passed the company data traffic to the Q Netcom Corporation the development to carry on the contrastive analysis,has been clear about the broadband business in the entire data traffic system's localization;Was clear about the Q Netcom Corporation using the SWOT analytic method to pass the corporate growth wide band network the superiority,the inferiority,the opportunity and the threat.Research from various angles and summed up the current Q City Netcom Corporation in the broadband competition in the market,the broadband network and its value-added services were analyzed,that the comprehensive utilization of enterprise product lines and a comprehensive service system to upgrade the broadband The business value chain approach and further develop the local broadband deduced the general concept of operations.The Netcom Corporation's competitive edge communications data and the future orientation of the development of broadband services.In the broadband market on the basis of the analysis,according to the service sector target marketing strategies, market segmentation,the choice of target market,to market the location of the city Netcom Corporation Q broadband network management strategy for a simple study, Differences in pre-market development strategy mainly through the community representative segment of the demonstration and the lead,step by step to the overall market as the target market of no difference in strategy over.Through the service industry marketing 7 PS theory of broadband data for a system of market strategy study and explore the data in the broadband market,to homogeneity,there was no significant difference in the mass consumer market-based services in the marketing mix theory The application of broadband services market,and China Netcom Corporation for the design of broadband data products business strategies,pricing strategies,promotional strategies and channels strategies,tactics,strategy and the visible display of strategy.Put forward specific ideas and the implementation process,and explore the marketing mix of services in the Netcom Corporation broadband data operations in the practical application.