Data Services Experiential Marketing Strategy Research Of China Mobile Communications Shaoyang Branch Corporation

Compared with the traditional marketing model, as a more focus on miningconnotation, more depth, more appealing marketing model,“Experiential marketing”meets the psychological needs of users, and communicate with users moreeffectively, thus is becoming a mobile operator marketing trend. For operators,focusing on mining users’ potential demand and expectations, and users’ goodexperience being sublimated loyalty to mobile data services, are becoming themarketing and promotion key to mobile data services.The thesis consists of five parts, the first part analyzes the experience marketingtheory, divides the experiential marketing strategy into five categories: sensoryexperience, emotional experience, mobile experience, think experience andassociation experience, analyzes media experience, analyzes communication dataservices’ relationship with experiential marketing, pointes out that data services is forexperiential marketing. Then the thesis analyzes Shaoyang Mobile CommunicationsCorporation ’s marketing conditions, including marketing revenue and marketingproblem. Basing on these studies, the thesis designs five aspects of experiencemarketing strategy for Shaoyang Mobile Communications Corporation, thesestrategies are how to design experience theme defining, experience strategy typeselection, theme design experience,experience workplace, and experience contacts.Finally, the thesis puts forward some countermeasures and security system so as toachieve these experience marketing strategies of Shaoyang Mobile CommunicationsCorporation. To design and analyze experiential marketing strategies of ShaoyangMobile Communications Corporation are the innovation.