S Insurance Company Of Texas Branch Marketing Staff Training System Design

Since reform and opening up,China's insurance industry after 30 years of rapid development,has rapidly grown to a remarkable new industry.At the same time,with the continuous deepening of reform and opening up,a large number of the insurance business mushroomed as the main emerging,exacerbated by China's insurance market competitive situation,China's insurance industry has entered the era of full competition.In the era of knowledge economy,the competition among insurance companies is in the final analysis talent competition.Insurance companies to maintain personnel,we must continue to make greater efforts to the development of human resources.To strengthen front-line fighting in the battlefield of the general insurance Individual agents the training to enhance their overall quality and performance level, ultimately enhance the competitiveness of the insurance business objective is to achieve the insurance industry strategic planning an important way. Therefore,how to adapt to the establishment of the insurance market in the marketing needs of the scientific training system has become a modern insurance industry marketer in the management of important issues.Based on the S Insurance Company of Dezhou branch management and Individual agents management training in-depth analysis of the status quo, human resources training in theory,related to learning theory,under the guidance of use of a questionnaire survey,observation methods and other investigative techniques,systems analysis,integration of theory and practice of methods,qualitative analysis and quantitative analysis method of combining research methods,an objective analysis of the company's marketing training in the management of the problem,To design a new branch of Dezhou Individual agents training system,the system includes training support system and marketing training operation management system,including training needs analysis,training plan,training implementation and training Evaluation of four parts.This article is the introduction of the first chapter of this paper,the research background,research purposes,meaning and research methods were introduced.ChapterⅡon human resources training theories were reviewed, including acts of learning theory,constructivist learning theory,adult learning theory,learning migration theory,learning organization and the training of relevant theories and methods.The third chapter of the Dezhou branch of the status quo and the company's management training in issues of a more in-depth analysis.ChapterⅣof Dezhou branch of development strategies, needs and tasks for the personal needs of Individual agents,the company's Individual agents training system design,build from the Dezhou branch of the training system of marketing the overall framework.In this article,the Individual agents training system closely around the Dezhou branch of the actual situation and design,which is highly realistic and practical.The training system designed the Individual agents' management training to provide a scientific standard operating platform for the Dezhou branch.As an opportunity and the foundation,constantly to improve the company's Individual agents of management,continued to improve the quality of Members,created a subsidiary to the path of sustainable development for the Dezhou branch.