| Fund, business and management are important for enterprise, but enterprise culture as assistant function can't be neglected as well. In the economic globalization era integrated with knowledge economy, enterprise competition not only stays in the market policy, product development, technology research and human resources etc. aspects, but also run to the competition of cultural philosophy and values. Under the condition of strategic adjustment, how to building enterprise culture for supporting enterprise policy is a very important task for state enterprise, especially for medium and small size enterprises in mould manufacturing industry. This text takes HS Company as studying object that writer works in and do research for enterprise culture building under the circumstances strategy is adjusted.The thesis briefly commentates the definition and function of enterprise culture as well as the main research and result of enterprise culture. The paper analyzes HS Company's developing course from evolvement process, product, personnel and outstanding achievement etc. aspects. It also analyzes the inside and outside circumstance of HS Company by using SWOT analysis method, deeply studying strategic adjustment process of HS Company and put forward the idea of necessity for building HS Company enterprise culture.By using SCH analysis mode, running through the idea that enterprise strategy is premise, enterprise culture is core and human resource is guarantee, through investigation and study for former enterprise culture of HS Company by colleting information, participating observation, investigating questionnaire and deeply discussing, the thesis analyzes HS Company culture from enterprise history, strategy, culture and personnel etc. aspects combined with statistic analysis method and summarize the basic character and main problem of HS Company.In terms of theory aspect, the thesis puts forward the train of thought for building enterprise culture and also further put forward the steps from practice view. It primarily studies the refined process and form HS Company's enterprise cultural idea. The writer also brings forth a proposal of implementing HS Company enterprise culture.The textual feature consists in application and practice of enterprise culture idea. Through researching the enterprise culture building of HS Company, the writer expects the research result will be consulted by other related enterprises and promote these enterprises develop well. |
