Honghua International Credit Risk Management Study

With China's accession to WTO and foreign trade reform more and more opening and deepening, Chinese foreign trade enterprises have been directly involved in the international competition. As other countries and regionals economic and technological development, Chinese export products' competitive advantage in terms of quality and price is being gradually lost. So only depend on improving products' quality and keeping lower price to enhance the export products' competitiveness as past, is not workable anymore.Now credit management has increasingly become a modern enterprise survival and development conditions, the application of modern management this new concepts, i.e. to increase the competitiveness of exports by widely use credit clearing tools, is Chinese foreign trade enterprises' new choice. The international credit management level of our foreign trade enterprises is lags far behind the western enterprises', so that, increase the level of international credit risk management of our enterprises, then solve the constraints hampering the further development of Chinses exports, which is the top urgently problem to Chinese foreign trade enterprises.After surveyed and researched the export business in this few years of HongHua Import & Export Company (HOHU), whom has engageing in import & export over 30 years, author had collected number related information. Based on analysis the international credit risk in HOHU company's export business, author searchs & designs a export credit risk manager system to the company, and thus submit own suggestion & proposals in which to solve the credit risk problem in our country's foreign trade enterprises. In this paper, first stated a thesis topics background as well as research status both domestic and aboard. Next discussed HOHU company's international credit risk manifestations and features; in the thus leading to the company's international credit risk the root ultimately designed to address the company's credit risk management model. The major theories of this paper including: Strategic management, Product strategy, Elements of enterprise risk management theory etc.