Hunan Airport Management Group, Corporate Culture Measurement Inventory Construction And Application

The development of any compony will depend on the correct guidance of advanced concepts and the support of strong advanced culture. Since the territorial management of the airport, Hunan Airport Management Group manage the province's five major airports, so it's economic and cultural development is the image window units in Hunan. In despite of it's recent development, its slightly lagging cultural building has hindered it's economic development. By using of suitable measurement scale of enterprise culture, the paper aims to measure Hunan Airport Group enterprise's culture, and on this basis we raise culture optimization measures and recommendations.This paper has introduced the corporate culture measurement scale which have a greater impact at home and abroad, and has talked about the achievements of Hofstede, Quinn, Denison, Boxun Cheng in the academic researchers and have talked about the issues when these scale enterprise applications are used in china enterprise. By amending Denison's OCQ scale, with the survey to the airport and related inspection steps to the corporate culture, Summarized the 51 structures into the issue of staff participation, teamwork, cultural identity and cohesion, interpersonal harmony, capacity and performance, innovation, and customer awareness, organizational learning, business vision and goals, such as social responsibility of 11 dimensions, and on that basis, constructing a scale of the enterprise culture.And then, by using this measurement scale of enterprise culture in Hunan Airport Group in the empirical study,and analysising the survey data by the SPSS software systems analysis, then get this 11-dimensional order ranked according to the level of scoring, through the analysis of in-depth interviews, observising in the compony and survey results, the auther comented the development of Hunan Airport Group enterprise's culture , basic status and problems that have reviewed, and raised a culture optimization measures and recommendations in a targeted manner to the Airport Corporate.The solution is a guiding ideology and optimizing program of the Group of enterprise culture's development, including Airport Group of the basic principles and specific steps to the core content, organization, basic suitable for the actual situation of the Group, the Airport Corporation will be a corporate culture guide; the proposals for solving the Airport Group corporate culture issues is a reference. This paper has used literature reading combining theory and empirical methods, the enterprise culture of quantitative and qualitative research methods and research to the results of the industry for building enterprise culture has certain value.