Corporate Culture Building Measurement Study Of Yan'an Cigarette Factory

The leaders of corporate must study Business Concepts from the depth and enhance the core competitiveness if they want the corporate everlasting and greater development, and corporate culture is a concentrated expression of the idea, it is the soul of corporate and the inexhaustible motive force for the development of corporate as well. Corporate culture measurement can effectively grasp the results and the gap on corporate culture building will help to change the corporate culture-building and corporate management practice in a state of imbalance, form the corporate culture-building "enforceable, controllable, detectable, improvable"virtuous circle mechanism.Based on domestic and international corporate culture and corporate culture measurement's review and thinking. This paper, aiming at the tobacco industry in China speed up the restructuring and reorganization, and put the efforts to build corporate culture characteristics of the practical requirements, choose Yan'an cigarette factory of China Tobacco Shaanxi Industrial Corporation for the study object, combining questionnaires spot check, data analysis and profundity interviews, field survey; using scale, SPSS statistical software as a tool, dynamically analyzed the corporate culture build and characteristics of Yan'an cigarette factory and construct its corporate culture building model.In this paper, the main work and innovation is combined the practical condition of the object, improved the Denison OCQ scale, introduced " the past," "now" time dimensions, dynamically checked the building effeteness of corporate, using SPSS, Excel and other advanced tools, adopted principal component factor analysis and Cronbachαcoefficient test, extracting six good validity and reliability dimension factor: that is, the work environment, management style, leadership in decision-making, learning organized, cultural identity and values vision to build corporate culture measurement model of Yan'an cigarette factory, bringing forward the updated program for future corporate culture building through the effectiveness factor analyzed.In this paper, the research path,methods and formed corporate culture building measurement model which not only to build a feature of China's tobacco industry has kind of practical significance, but also for the other new reorganization corporate culture building and target system have some reference as well.