Asia And China, The Optimization Of The Sales Staff Incentive System Design

It is always a central problem to every enterprise and its managers,about how to establish the salesman motivation systems scientifically to keep the sales staff stability ,and to attract excellent salesmen ,and to stimulate their emthuiasm,and to create maximum value for enterprises.In view of this question, the thesis begins with researching motivation process and mechanism ,then systematically elaborates the designing principle , the constituent elements and the designing process of the salesman motivation systems .the thesis detailedly discusses the salesman motivation systems designing model which bases on the dynamic mechanism and pressure mechanism , and which is created firstly by the author. Yahua company is a small private enterprise which produces the electric power products. In recent years, it has been appearing the salesman flowing frequently and declining in sales year after year .Now it runs difficultly . According motivation theories and combining Yahua company actual situation, the author optimums and improvs its salesman motivation system after analysising the original one. The authors has kept close attention on it since the optimum program has been running .After its a-year-running,Yahua company's sales staff have been stable, and the quality of their work enthusiasm has been enhanced, thereby the company's sales and profitability have been raised. The optimization program has achieved the anticipated results by the company and the staff's praise. But in the implementation process, it still exposed some problems, the thesis has carried on the multianalysis to these problems and has outlined the further improving vision.