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SX Pharmaceuticals Sales Staff Incentive Mechanism Optimization Design

Posted on:2017-08-24Degree:MasterType:Thesis
Country:ChinaCandidate:Y J ZhaoFull Text:PDF
GTID:2359330512963314Subject:Business administration
Abstract/Summary:PDF Full Text Request
In recent years,the development of the pharmaceutical industry rapidly,with the development of bio pharmaceutical industry of national focus is particularly prominent,and the country to support the development of the industry also issued a series of preferential policies to actively encourage the development of pharmaceutical enterprises to invest resources and manpower to in-depth study of the pharmaceutical industry in the future of the industry will gradually become the main force to lead the development of the pharmaceutical industry.With the support of all aspects of China will soon set up a variety of biological pharmaceutical companies,covering multiple industries,including blood products,polypeptide drugs,antibody and vaccine.Many factors to further promote the bio pharmaceutical industry to In the competition of talents.Based on the analysis of the management status of the sales staff China pharmaceutical enterprises with the in-depth study of the pharmaceutical industry sales staff incentive management lack of some reasons and problems,and then systematically expounded several incentive theories,and the application of these theories is analyzed further.Then based on these theories and methods,expounds the key of establishing the incentive mechanism of sales personnel of pharmaceutical companies,and put forward the corresponding strategies and suggestions to establish the system of incentive mechanism on sales of pharmaceutical enterprises.Finally,conclusions from the above examples,puts forward measures to optimize the incentive mechanism of pharmaceutical sales staff SX medicine company.The sales staff incentive system of pharmaceutical companies,the company's future to better motivate sales staff,smoothly through the company development bottleneck has some help.At the same time,because of the universality of the problem,for China's pharmaceutical enterprises,especially small and medium-sized private enterprises of pharmaceutical sales staff has put forward some constructive suggestions and the scheme has practical significance.
Keywords/Search Tags:pharmaceutical company, sales staff, motivation mechanism
PDF Full Text Request
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