| Kitchen products did not appear until on the mid-1990s in China. Undergoing more than 10 years of rapidly developing, it has become an emerging industry from the furniture industry. At present, the domestic industry has shaped the scale of Cabinet official production of more than 2,500 enterprises, 4,000 enterprises that manufacture materials and accessories, 10,000 dealers, industry-wide total of about 16,500 enterprises. It formed raw materials accessories, the overall cabinets, dealer trade interdependence and mutual cooperation in the industrial chain.Customized kitchen cabinets products of enterprises must be in accordance with the decision of the user to customize orders cabinets. Diversification of products that is difficult to form large-scale advantages in the industry is dominated by small kitchen cabinets difficult for enterprises to create large-scale enterprises. In addition, the cabinet industry low barriers to entry, intense industry competition makes cabinets enterprises must carefully consider the cost of the entire operation. Mass customization as a competitive strategy can be an effective solution product diversification and cost advantages to effectively integrate. Therefore, the choice of large-scale custom cabinets industry strategic industries also become a hot issue cabinets. In this paper, the target market of intense competition and diversity of kitchen cabinets combined with the specific situation of B Company, made cabinets enterprises how to make mass customization as a strategy for effective competition to the specific implementation to the operation of the enterprise.In this paper, a more comprehensive definition of mass customization from the kitchen cabinets in the definition of the industry, according to B of their own enterprises, to choose this competitive strategy is necessary. The article, focus on the implementation of mass customization basis, implementation procedures, and in the implementation of the key issues. |
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