Shanghai General Motors Co., Ltd. For The Implementation Of Mass Customization Mode To Study

The core concept of mass customization is to fulfill the customer individual requirement with the high scale production's efficiency and cost. Mass customization is the new trend of today's automotive manufacture.In the paper it analyzes the mass customization development processes in domestic and overseas automotive industry by using the general correlation mass customization theory and methodology. It points the multiple challenges which may be met in the change of mass customization and how to handle those challenges effectively. Also, it does an in-depth study and search about the change points of Shanghai General motors company's mass customization model and how to do the change management.The main points as follows:1. To expatiate the implied meaning of mass customization and sum-up the conditions, methods and strategy2. To indicate the challenges for automotive manufacture's mass customization in the fields of organization management, product planning and designing, production planning and control, supply chain management and sale and marketing and how to ensure the keystones of mass customization implementation3. To analyze shanghai General motors company's mass customization implementation model and to provide an actual case of automotive manufacture mass customization. It also expatiate the implementation result and conversion progress and does an expectation of the future development.