Xi'an Tourist Image: The Illusion And Impression

This paper concentrates on the destination image of cultural tourism places.In order to distinguish the easily confusing expressions of tourism destination image in Chinese,this paper uses 4 Chinese phases to name different stages of tourism destination image according to time and dimensions through studying the literature of tourism destination image both internationally and domestically.It chooses Xi'an as the typical cultural tourism destination,as Xi'an had been the ancient capital of China for about 1000 years,which also has an international fame for Terracotta Warriors.250 pieces of tourists' diaries about Xi'an are chosen through Internet.These diaries are studied in three groups,namely Chinese,English and Japanese.From Part 2 to Part 4,each group has been researched independently.The researches mainly concentrate on the different tourism destination image in the order of time and under the effect of culture.In the last part,it compares the different actions and the images according to different cultural groups.It gets the conclusion that culture has a great effect on the choice of destination and the image of cultural destination.This paper has some beneficial efforts on the research of tourism destination image in Chinese and tried the research on the cultural effect on tourism destination image building.