Construction Of Private Corporate Social Responsibility In The Harmonious Society

The earliest concept of corporate social responsibility by the Western developed countries. Since the 1980s, the international community to a rise in demand for enterprises to maximize economic benefits, we should bear social responsibility movement. Although many scholars on the concept of corporate social responsibility have different interpretations, but Joseph Mc Guire, Harold·Benz, Heinz·Weihrich, Stephen·P·Robbins, the majority of scholars such as Andrews That the enterprises in the pursuit of maximizing profits for shareholders at the same time, enterprises should consider the interests of relevant domestic and foreign. Include: human rights, labour rights, environmental protection, the supplier's interests, the interests of the community, and so on. It can be said that enterprises should undertake corresponding social responsibility has become a broad consensus. In practical terms, many domestic and foreign enterprises are fully aware of the "no responsibility will be no future" and the corresponding commitment to social responsibility to make a rational choice, to take the action.A harmonious society is an inclusive of a broad concept of the social system. To build a harmonious society relates to each of the major social organizations of social responsibility. It can be said that no responsibility will be no harmony. Private business as a market economy and social organization of the most common and most dynamic basic unit in the building of a harmonious society of social responsibility is vital. But in China, for a long time are often regarded as purely economic enterprises of the organization, that business is the pursuit of the goal of maximizing their own interests, should bear the neglect of the social responsibility of enterprises in the management of short-term behavior more serious. In the new context of the times, with the advance of building a harmonious society, private enterprises only consider the shareholders is not enough, we must also take into account the interests of other stakeholders, undertake corresponding social responsibility, to the development of enterprises Into the whole chain of social development.China's private economy in Wenzhou as an important birthplace of private enterprises in the process of rapid development, social responsibility is also carried out an earlier exploration and practice. Based on private enterprises in Wenzhou social responsibility of the status quo, which can be seen: on the one hand, the private corporate social responsibility in the continuously enhance self-awareness, has gradually diversified forms, but there are many constraints need to decipher, and To the requirements of social enterprises there is still a certain gap on the other hand, private enterprises to undertake the social responsibility of building a harmonious society has played a positive role, including economic conditions, employment support, product demand and micro-protection, but to build a harmonious society Objectives and requirements are still gaps. The author believes that the private corporate social responsibility as a construction project, we must give full play to the government, enterprises and social role of the three, work together to promote corporate social responsibility-building. First, the Government should give full play to guide and standardize and support, establish and improve relevant laws and regulations, systems, provide a good social environment is the participation of private enterprises should take the initiative, with a positive attitude and effective measures to undertake corresponding social responsibility; Third, The whole society should attach importance to building the community values as the core of the new concept of corporate responsibility.