The Tai'an Clothing Technology Integration Strategy And Brand Development

In this paper, on the basis of the brand theory and technology integration theory, using the existing productions of technology integration study for reference, the detailed and firsthand material were accumulated for evaluation of the brand and technology in Taian clothing enterprises by investigation and interview. The author hereby also analyses the existing problem and the status of the development of brand in Taian clothing enterprises. Combined with research results, the author puts forward the suggestion of the development of brand in Taian clothing enterprises by technology integration and the corresponding strategy. By doing the above efforts, this paper expects to provide reference theoretically and practically to the technology integration of Taian clothing enterprises, accelerate the course of the development of brand in Taian clothing enterprises and promote the development of the economy of Taian clothing industry.The study of this research can be divided into the following three parts:Section one (chapter one, chapter two) expatiates and generalizes the theoretical basis of the research, including the involved knowledge of brand and technology integration.Section two (chapter three, chapter four, chapter five) introduces the development of the clothing industry both at home and abroad. Find out the existing problem in the management of brand in the clothing enterprises by using the research materials and provide the practical basis for the promotion of the development of the brand in Taian clothing enterprises by technology integration. Against the existing problem in the management of brand in Taian clothing enterprises by using the research materials, propose the idea of promoting the development of the clothing industry by technology conformity including technology evaluation, technology choice, the mode and course of technology integration, the performance evaluation of technology integration, and find out the constructive suggestions and the corresponding strategy that fits the development of brand in Taian. Expatiate the necessity and importance of the development of brand and technology integration in Taian clothing enterprises.Section three (chapter six, chapter seven): the theories practice examples analysis and the thesis conclusion.