Chengdu Automotive Service Industry Cluster Development Of Empirical Research

With the rapid and healthy development of the national economy,the automobile industry in China has been developing very fast.China now is the fourth largest automobile manufacturer in the world.However,the automobile service concerning sales,finance, culture and so on is still at its opening stage and can not meet the growing demand of the automobile market.Organized by the car enterprises dealing in the entire car sales,maintenance,fittings, automobile insurance and drive training,guided and fostered by the relevant policy from the government,the automobile service industry on Hongpailou And Jichang Road In Chengdu has formed a service cluster covering a wide scope of automobile service.This thesis,based on field survey, applying the Porter case analysis and the"DIAMOND MATRIX"theory,demonstrates the preliminary formation of Hongpailou And Jichang Road In Chengdu automobile service cluster by means of proof analysis.Nowadays, Hongpailou And Jichang Road In Chengdu automobile service cluster has produced an initial cluster effect of external economy and elementary combined action,which extends to the whole city of Chengdu and neighboring provinces around Sichuan.However,the scope and connotation of automobile service industry that Hongpailou And Jichang Road In Chengdu automobile service cluster involves are still far too narrow.There still exist problems such as the incompleteness of its continuable development mechanism,the lag of the construction of its supporting system,the lower level of its internationalization,the poor external environment and the insufficient planning and coordination from the government.Viewed from the enterprise level,the service cluster is not so highly clustered due to lack of complementariness and communication between enterprises.Furthermore,it is hampered by its weak innovation ability,its poor technological development ability and the lower level of its service as a whole.This thesis,by researching into the construction of Hongpailou And Jichang Road In Chengdu automobile service industry cluster and its upgrade mode,puts forward the methods on how to adapt to the changing market, work out the marketing potentialities of"post-automobile manufacture"industrial chain,bring the service cluster effect into play,enlarge the cluster scale and its benefit,create regional brand and drive long-term and cyclic development of the local economy.