Research On The Development Of Automobile Service Cluster In Guangzhou

With the rapid and healthy development of China’s economy, a promising development has occurred to the automobile industry. However, the automobile service industry(concerning automobile sales, finance, culture and so on) has barely met the growing demand of the market. It’s yet at its emergence time.The automobile service industry has an early start in Guangzhou and enjoys a quick grow. Under the support by the government, featuring automobile sales and maintenance and insurance, the whole industry has form a basic cluster and widely affected the neighboring provinces around Guangzhou. However, there is still a big deficiency in the automobile service industry, such as the scope is far too narrow, the backup support is far too weak and lack of a sustainable development strategy. It turns out that the whole industry is developing in a poor condition which cannot catch up with the international standard.Therefore, there is a necessarily need to make a thorough research on the construction of Guangzhou automobile service industry cluster and its upgrade mode, probe deeply into the methods on how to meet the market’s need, dig in the marketing potentialities of “post-automobile manufacture” industrial chain, bring the service cluster effect into play, enlarge the scale and benefit of the cluster, create regional brand and drive long-term and cyclic development of the local economy.On the basis of field research, this thesis has identified and classified the automobile service industry cluster of Guangzhou city. By analyzing the geographical features, it also presents some advises and suggestions against the problems that exists.