Study Of The Development Strategy Of Small And Medium-sized Foreign-funded Real Estate Development Enterprises

Considering market capacity, the market of the Real Estate in Shanghai is the biggest in China and one of the biggest in the world. In this sense, it is of great importance to study on the current status and prospect of the Real Estate market in Shanghai for the whole development of the market in Shanghai, in China even in the world. Moreover, because of the important status of Shanghai in China economy and its huge development potential, the Real Estate in Shanghai is worth of long-term investment and careful operation. Many Real Estate Agents with excellent insight and great inspiration would like to take Shanghai as a critical strategic point. There are more and more such agents from outside of Shanghai, from domestic and abroad, which are holding abundant funds or advanced development experience.At present, there are over 3,600 Real Estate development enterprises in Shanghai. The reorganization of the industry started by the severe even rampant competition will launch great impact on small & medium enterprises with the final result that some of them bankrupt while a few live on and develop further. Therefore, discussing the development strategy of the foreign small& medium Real Estate enterprises have become a topic of great realistic meaning.Through the analysis and study on the status of Real Estate market in Shanghai, the situation of foreign investment in the market and the competition strategy of small and medium-sized oreign Real Estate development enterprises, the thesis discusses the choice of competition strategy of the enterprises in the market and provides reference for the operation tactic.