Internet Industry's Operation Mechanism Of Ecological Communities And Succession Process

Nowadays, information evolution takes place in every corner of the world. Experienced the agriculture-oriented natural economy, manufacturing-oriented industrial economy, our society is moving to an Internet economy. The internet economy, which is based on information and network technology, is now playing an important role in the new economy and will become a direct force to develop global economy.Internet Industry is a new industry based on information technology and Internet platform. By introducing new business model, producing and consuming methods, Internet Industry will create much more value for our society and has much more innovation as well as development potential than traditional industries. Therefore it has become one of the key industries that should be supported in our country.The internet industry has abroad scope, complicated organization pattern, particular rules of its formation and development and specific environmental conditions. Up to now, the research in this field is in the exploring stage. We are short of pertinent theoretical guidance of industry development and enhancement. Therefore, it has been a focus and problem under-solved to deeply study the industry's characters, operation mechanism and development rule to establish the theoretical foundation. In doing so, good guidance and effective decision can be made to solve practical problems in the development of internet industry.The dissertation firstly, listed the problems we met in Internet Industry of China . Then we explained the necessary and importance of introducing ecology method into our research problem. Based on the summarization of national and international research results, we put forward the ecology community model of internet industry and study the operation mechanism and succession processes of internet industry. After that, the ecology strategies for Internet enterprisces during the community succession and the pattern of strategy chosing are discussed. In the end, the dissertation analyzes the case of Google and summarizes the enlightenment for the development of internet industry in China.The dissertation is divided into six chapters. The first one is about research background and structure of this dissertation. The second chapter defines the internet industry. The third chapter analyzes the formation and operation mechanism of the industry's ecological community. The fourth chapter analyzes the industry's ecological community succession by discussing succession environment, drivering factors and strategy. The fifth chapter studies the case of internet industry by using the theory of ecology community succession. The last chapter is about the conclusion and future.The research in this dissertation is a new academic discussion of industry development based on ecology. It's to develop the deeper industry research. With this new view of study, we hope we can provide new and constructive advice for the development of internet industry and its enterprises.The research is supported by 'Study on the Ecological Community Mode and Implementation Strategy of Self-Innovation of Science and Technology', which is the project of the National Social Science Foundation of China in 2006 (No.06BJL043).