Shanghai Telecom Value-added Service Road Of Innovation

Innovation is the original driving force of the human society's development. Different people from different angles have a different understanding of innovation. China's reform and opening-up is innovation; advancing with the times is innovation; independent innovation is the China's basic state policy. Enterprise Innovation is the inexhaustible motive force for sustainable development; the essence of enterprise innovation is technical and commercial union. Enterprise innovation's management includes passively adapt to change and take the initiative to create change. In order to enhance the effectiveness and efficiency of the enterprise innovation, we need to carry on the scientific and systematic management to the innovation.The author first introduces the importance of the innovation, and then elaborates the basic concept of innovation, the telecom value-added service innovation and the article's structure. Second, the paper introduces the internal and external environment of the Shanghai telecom, to derive the Shanghai telecom sustained and rapid development needs to carry on the service innovation, especially value-added service innovation. Third, from the angle of technology, product, and marketing, the author reveals the progress of Shanghai Vnet innovation. Fourth, from aspects of innovation such as concept, classification and process, the author evaluates the Shanghai Vnet innovation. Fifth, the author puts forward the proposal of managing the implementation of value-added service innovation. Finally, the author carries on the forecast, and carries on the summary to the full text of this paper, expounds this paper's subject: Under the background of economic globalization, to keep the enterprise sustained development, we should innovate unceasingly, but not randomly, need to follow the rule of the innovation, manage the innovation scientifically and systematically, reduce the risk of innovation, and gain a bigger benefit for the enterprise.The innovation is a complex activity, also is a simple activity. The enterprise innovation is following the high risk and high income activity. The economic globalization and international competition impel to innovate; State-owned enterprises marketability reforming need to innovate, the innovation and the innovation management will become an essential choice for Chinese enterprise Built to Last.