Training Company In The Franchise Mode On The Definition Of The Customer Resource Ownership

With the competition heats up in the market, customers have become the focus of market competition and one of the important invisible knowledge resources. Then, how to manage these customer resources becomes an important issue facing to an enterprise. In the face of new market opportunities, definition of the ownership of customer resources is imminent, as companies or individuals with different resources and advantages cooperated and joined into the training companies under franchised mode to develop the non single-store or non-regional business, which cause the overlapping of customer resources, and as partners, these training companies can't deal with these conflicts caused by the increasing joined companies only by the coordination work.Combining the real situation of the enterprise with the training companies, this article defined the ownership of customer resources after analyzing and researching its status. Through overall managing the R & D of the database of customer resources, it got the data support for the definition of the ownership of customer resources and established certain network information systems to achieve the effective protection and synchronous online management of these resources. Through analyzing the consultative cooperation and vicious competition of the conflicts between its ownership, it found out its source and proposed its separate solutions. Some credit rating concept was also introduced to establish the credit evaluating system and archive of each joined company.The research result of this article has a certain meaning to the running of the training companies under the franchised mode both theoretically and practically. It formed a complete series of definition system for customer resources from the definition of the ownership of customer resources - starting from defining the principle, to the management of collecting the data - establishing the information system, to the propose of dealing with the conflicts - the management of the consultative cooperation and vicious competition, which can help the training companies to effectively define the ownership of customer resources of the joined companies, reduce the conflicts and contradiction; to realize the maximum of the profit by the effective management and supervision of customer resources through advanced information and skills.