| As an essential factor of HR management, encourage issue always has great influence on the enterprise business. However, the theory of encourage mechanism in China still stay in initial stage. The original theory based on the case of Chinese enterprises has not been really generalized yet. Although more and more encourage theories of enterprise from foreign countries have been introduced to China, very little Chinese enterprises apply the theory to the business and make final success. The scientific concept of development is the understanding of common law of society and economy development and significant guidelines for the development of all aspects. The connotation of scientific concept of development is to establish the overall, harmonic and sustainable development strategy which takes people as a dominant factor. Via the guide of the scientific concept of development, the new career management theory is put forward and specially emphasizes the importance of employee engagement with the traditional HR management theory improved. Because the new career management theory pay more attention to the "win-win" between enterprise and employee, it is quite suitable encourage mechanism for current Chinese enterprises.Knowledge-based industry and medium industry are developing rapidly as a rising industry at the age of knowledge economy. This paper presents a case study of Y medium publishing enterprise with the guide of the scientific concept of development. Based upon the analysis and investigation of the problems and limitation of Y medium publishing enterprise, the feasible and innovative encourage regulations are came up with by utilizing theories and methods of career management in terms of three aspects including encourage mechanism improvement of macro entity in Chinese enterprises, encourage mechanism improvement of micro entity in specific industry and implementation of career management regulations. |
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