Empirical Study Of The Scientific Outlook On Development Horizon, The Private Enterprise Culture Construction

Under the circumstance of socialist market economy, to stand out from the competitivemarket, stabilize the position, and acquire long-lasting and stable development, an enterprisehas to improve its competence. Enterprise competence is determined by its comprehensiveand overall strength, of which enterprise culture plays an important role. Enterprise culture isthe combination of thought and behaviour formed during the enterprise development process,namely the common values, thinking models and behavioral habits of the enterprise staff.Enterprise culture is gradually formed in the practice of enterprise production and operation,recognized and obeyed by the staff, incorporated with the unique enterprise vision, mission,spirit,aim, value, and operation principle, and the reflection of these ideas in the productionand operation practice, management regime, staff behavior, and enterprise external image. Asa kind of soft element, enterprise culture has significant influence on leading enterprisedevelopment direction, improving development standard, and enhancing staff working activity.The Scientific Concept of Development is an important makeup of the theoretical system ofsocialism with Chinese characters, it has fundamental instruction meaning to enterpriseculture construction, and is the fundamental instruction thought.This paper has four chapters, uses the theory and outlook of the Concept of ScientificDevelopment to instruct enterprise culture construction, takes private enterprise JMCorporation as a concrete example, analyzes its current situation of and problems with itsculture construction, explores the content, mode, measures, and implementation of itsenterprise culture construction, and based on which, proposes thoughts and suggestions on ourdomestic private enterprise culture construction.