Study On The Construction Of A Harmonious Socialist Society Consumer Ethical Issues

Consumption is an essential prerequisite for the living and development of human society, and it plays a fundamental role in the society of human living and manufacturing as well. With the evolution of human race, to moderate our own benefit is concerned with the morals and becomes the main content of the Ethics. However, before the industrial society, the main Ethics blends consumption with luxury, waste and cost. They could not understand the real meaning of consumption too our living, especially for the development and perfection of material base. It is since technological revolution that the modern market-oriented economy makes consumption expand. At that specific age, human beings are surprised to realize that they need materials to prove the value of their lives. A sense of crisis gradually emerges, which asks the ethics to recover the originality of humanity from the perspective of value. Hence, ethical consumerism, which satisfies the need of humankind, will lead us to a harmonious development.Chinese people has experienced three consuming phases—survival, development and enjoyment in the recent decades after reform and open policy. Meanwhile, a consumption revolution is caused by the market economy. Consumers have changed their ideas and are entitled to make purchasing choices by themselves based on financial circumstances. Therefore, it is market economy that brings us such variable services and products. During the alteration from planned economy to market economy, the content and form of consumption have changed diversely. To sum up, it is hoped that the research on ethical consumerism would shed light on building a harmonious socialist society.