Study Of New Consumer Concept Of A Harmonious Socialist Society

Consumption is one of the essential elements of human activity, Now, the role of consumption becomes more important. Since the economic crisis of last year, expanding domestic demand and stimulating consumption become the focus of national and local policies. With the expanding of the consumption, a series of problems arise: limited resources is in danger, ecological destruction and environmental pollution gradually expand; more and more people pursuit the endless consumption, they lost themselves in this process. The number and level of consumption becomes the criteria of success. The unreasonable phenomenon is contrary to the goal of building a harmonious society. So, establishing a scientific and rational consumption concept is an important subject. The first part of this article simply proposed the task of constructing the harmonious society, the harmonious society is finally realizes the harmonious relationship of the human and the nature, the human and the society and the human themselves. Then it points out the effects of the consumption. it proposes the significance of the new consumption idea to the society. The second part in detail elaborates the urgency of setting up new ideas. It reviews the human consumption idea's development course from the historical angle. It enumerates the series problems that the consumption brings from the social reality angle. The third part comprehensively analysis the connotation of the new consumption idea. It includes appropriate consumption,green consumption,saving consumption,energetic cultural consumption. The third part explores the path to setting up the new idea, this article elaborates the paths from the propaganda education,the policy and legal regime,the consumer and the economical angles.