Choice. "movie Consumer Preference Theory Analysis

Based on the situation of our film industry and micro-economics consumer theory,the paper sets off from "consumer preference for film" theory,and aims to present an analysis and research to another important aspect in film consumer choices,that is "how the film consumers choose a film".The film consumption behavior is emphasized.By this way,the film consumers definition and consumption plan are given out that film consumers have the micro-economic characteristics.The paper is based on the consumer preference for films,by using methods of micro-economics,it answers the question that how film consumers choose films.It follows that the film consumer choice theory is drawn and the relation between theory and practice is built:First,with film industry situation,the paper gives the film consumer concept by using micro-economics method,and proposes the film consumer preference theory.By emphasizing the special role that the base number efficacy function plays in studying film consumer theory, the thesis gives a comparatively comprehensive analysis of efficacy function,and gives the concept of preference degree,thus to be ready to the follow-up study.Second,the preference is highlighted in film consumers choosing process.If a film consumer is not able to assign preference degree accurately to several films shown at the same time,it is not only possible but also practical that the film consumer can assign degree to the related variables in the same film.Besides,the film consumption is different from general daily consumption for commodity,for the price and income are not the most direct or the most decisive factors to affect the consumers.Therefore,the issue that how the consumers choose the most satisfactory film among several hundreds films in each year has already become the focus that the film industry pays attention to all the time.This is also the issue that is discussed in this paper.Third,the thesis tries to set up the model of film consumer preferring,change into the game of the finite tactics of two people and discuss the definite strategy and the best choice of film consumers.On the other hand,by proving that theorem of no-otherness and the theorem of being exchangeable in the game theory,the papen analyzes the choices by the film consumers,and reveals the reason for the phenomenon that excellent but not popular,popular but not excellent, and thus puts forward measures and methods to solve this problem.