Study On Chinese "after 80s" Film-induced Tourism Preferences

Film-induced tourism is a product of film and tourism cross. In the present era of widespread experience economy, as a new type of tourism products, fit the needs of people's travel experience very much, it has begun to attract people's attention and also receive people's love.Meanwhile, the intermarriage of film and tourism is the inevitable trend when they cope with the market competition. But now it is actually rare to study the travelers'film-induced tourism preference, and there are seldom articles on the products or planning of film-induced tourism.What's more, Market subdivision can help enterprises grab market opportunities and develop a targeted strategy to increase its market share. So the development of film-induced tourism need market subdivision as soon as possible.On the other hand, as a China special growth historical period product,"after 80s"has nearly 0.2 billion populations. Their special growth environment and psychological characteristics have had the extremely tremendous influence on their consumer behavior, which allow them to form a unique consumption psychology and the consumer preference. In recent years,"after 80s"gradually becoming the new force in each domain. There are some experts pointed out that,"after 80s"will become the backbone of China's future market, certainly will also become the main force of film-induced tourism.But until now, academic research about"after 80s"consumer behavior has not been launched thoroughly and systematically, the empirical research is quite limited either, including tourism consumer behavior and tourism consumer preference. Currently,"audience center"concept has become a consensus of the Press. Audience research has also entered a new phase as the media market develops. Tourism is an important related industry of media, the tourists'preferences study should be paid more attention, so that the film-induced tourism of our country can get some development countermeasures basis. Therefore, in the context of the experience economy, analyze the development of our country's film-induced tourism based on audience preference has momentous theoretical and practical significance.This paper based on a large number of relevant literatures and reports, use questionnaire survey, combine with professional analysis software—SPSS concludes that the film-induced tourism preference of"after 80s", this conclusion is the most important one in this paper, and it also reflects the innovation of this article.