Promotional Activities Of The Project Management Of The Telecommunications Market

With the continuous development of market economy, organizing and carrying out various forms of promotional activities has become the acquisition of new customers, the stability of the old customers, to enhance the operating results of an important means. For telecommunications companies, with the rapid progress of technology, increasing competition in the market, the traditional management of marketing activities in the telecommunications management problems, as well as the risks associated with the corresponding has become even more prominent, the focus of promotional activities in the income and resources do not match the serious, it is difficult to achieve the desired effect. How the management of promotional activities on the innovative and effective promotional activities to enhance the effect of managers at all levels has become a key issue to consider.Project management in modern management as an important branch of research is the knowledge, skills, tools and techniques used in project activities in order to achieve the ultimate goal of the project management system requirements.Project Management Body of Knowledge will be applied to telecommunications companies marketing the activities of the organization and management process, to be better able to address the telecommunications business to the functions of the traditional organization-oriented management style promotions to help telecommunication enterprises to the development of more scientific and promotional activities plan, more detailed arrangements to carry out promotions and more clearly promote the prevention of risk, more effective organization of channels, a more precise process control, can help telecommunications companies efficiently mobilize resources, and better promotional activities to reach goals.In this paper, first of all, through the marketing of modern project management theory and the theory of analysis and discussion of the current marketing activities of the development trend and application of project management ideas to carry out the feasibility of the management of promotional activities; followed through case studies of traditional management methods promotional activities in the telecommunications market, the management of problems and risks, focusing on analysis of the traditional management approach is mainly due to problems with the traditional functions of management-oriented management style no longer meet the new situation of the management of promotional activities, once again the use of project management the five process groups, nine of knowledge of the principle of the spring A Telecom start-up promotional activities, planning, implementation, monitoring, finishing all the course management system in accordance with the project to re-design, project management theory based on practice perspective optimization program promotions carried out.Finally, the case extended to the modern enterprise marketing management of promotional activities, summed up the project management system based on the promotional activities of the operational procedures, to clarify the Project Management Body of Knowledge on the market from operating activities, as well as play a guiding significance may be brought about some new problems, with a view to similar companies and similar business activities of market theory and practice of project management play an active role in promoting.