Research On Project Management Of Nantong Unicom's On-site Promotion Activities

High-quality on-site promotional activities Project management is to ensure that enterprises to complete the promotion of an important basis for the goal is throughout the promotion process throughout the management of the general term.With the Ministry of Industry and the official to the three major operators to issue 4G operating license,China Unicom and telecommunications using TD-LTE,FDD-LTE hybrid technology,mobile using TD-LTE technology,marking the formal entry of China's telecommunications industry,high-speed mobile Internet era.Three operators in the 4G product marketing competition intensified,after more than two years of competition is also the outcome,Nantong Unicom in the competition tends to white in the context of the market to seek a breakthrough,to win the initiative is the company's all important research topics.The on-site promotion activities of 4G products can effectively help the company to improve the marketing performance and strengthen the marketing effect of the company's 4G products.Therefore,this paper focuses on the research on the project promotion of Nantong Unicom's on-site promotion activities,puts forward the plan for Nantong Unicom to optimize the project promotion activities,For the Nantong Unicom to improve the on-site promotional activities of the project management level to provide reference.This article first through the Chinese knowledge network,the school library access to a large number of project management,marketing research literature,combined with Nantong Unicom on-site promotional activities carried out on the project management theory,marketing theory was defined,Nantong Unicom 4G Product on-site promotional activities were briefly introduced,and then on the basis of this from the Nantong Unicom 4G product on-site promotional activities of the cost management,progress management,communication management,risk management of four aspects of the in-depth analysis,obtained the Nantong Unicom 4G products The Optimization of Project Management in On-site Promotional Activities.