Weifang A Square Project Risk Management Analysis

Risk management in the entire process is the newest idea in recent years, because it was playing the good role in the practice, therefore was broadly applied in the academic circle and industrial world. The real estate industry is one item which take the project as the guidance profession, because of long investment cycle, big fund demand and wide field, national policy's influence and the fund restraint, its risk is bigger than one in other projects.In order to avoid with the risk influence to the real estate project, it is necessary to conduct the deep research to risk of the real estate project in entire process, thus we should forecast possible risks ahead of time, take the effective measures to control risk. At present our country have quite few regarding about the real estate project's risk management, do't satisfy the need of the practice.This article applies management and operation of real estate, real estate project management, engineering economics, financial control and house selling theories, has analyzed the engineering project risk in entire process, elaborated the project risk management basic content, strengthens the project risk management the efficient path, shifts and eliminates the project risk, reduces the loss. Take A square project as the example, through SWOT analysis, sensitive analysis, probability analysis, and loss balanced analysis, it proved the feasibility of A square in Weifang, provided the beneficial reference and helped for the company's decision-making.This article was divided into five parts: The first part, the introduction, outlines the background, the significance as well as the research situation and the method applied in this article; The second part, the general theory in the real estate project risk management, elaborated basic concepts as well as risk management's recognition, the appraisal, respond and control and so on; The third part, the risk control model in the real estate project's entire process, that is the risk response and the risk control analysis; The fourth part, the case about risk management's analysis of A square project, applies the above theories and the methods in A square project, provides the theoretical support for the practitioner; The fifth part, the conclusion and the suggestion, summarize experience about A square project risk management and put forward the guidance proposals.