Development Strategy Based On The Vision Of Foreign Associated Companies

Yanglian Company is the head office,which is both in Shanghai and Zhejiang together jointly engaged in Yang Shan Port supporting the development of the region (except the port main business).Founded in early,the company mainly in Yang Shan Port Development Project-based support in the small Yang Shan region,mainly in Yang Shan sea to land from the sea for the purpose of the use of the power of the sea.By 2007 the company has carried out land reclamation,real estate,port forwarding operations trailer, passenger,tourism and other business development.However,as the Yang Shan Port speeding up the progress of a project completed and being put into use by the end of 2005,resource development-based strategic positioning is obviously not in line with the requirements of sustainable development companies,the company re-development strategy is urgent.Firstly,I reviewed the relevant strategic theory on the basis of collecting data and relevant information;In the beginning this article introduce the Yanglian Company's status quo,analyze Development opportunities and difficulties the company facing,and build the company's vision to achieve sustainable development;then based on the vision of company construction,this article makes a detailed analysis of the alternative port industries through the SWOT analysis(the company's opportunities,threats,strengths and weaknesses).Based on this,we eventually arrive at a choice of company's Strategy made the strategic choice of companies;Finally,in accordance with the envisagedⅠput forward the relevant measures to ensure the implementation of the strategy.This article is divided into six parts.ChapterⅠis the introduction,describing the background,meaning and purpose of research framework,and reviewing of vision-based strategic management theory;ChapterⅡintroduce the company's Pre-development and point out the current difficulties and opportunities the company facing;ChapterⅢpresents the Yang Shan Company 's location and overall industry development in the future,then set the development goals of company's vision;ChapterⅣdiscussed the company's strategic transformation based on vision,and analyze all port industries by the combination of the industry SWOT analysis and then arrive at the final strategic choice;ChapterⅤbase on the previous analyses to put forward to ensure that the implementation of the strategy of supporting measures.ChapterⅥis the conclusion that summarize the full text of the article.