Research On The Development Strategy Of XX Real Estate Company In Inner

The purpose of this research is under the new situation, a clear understanding of the Inner Mongolia XX Real Estate Co., Ltd. the internal and external environment of enterprise, understand the advantages and facing opportunities, at the same time, to understand the enterprise own challenges and threats, the development strategy study of Inner Mongolia XX Real Estate Co., Ltd under the new situation.The main research methods are literature analysis method, SWOT analysis method, and statistical analysis method. Through the collation and reading systematic analysis of the theoretical literature topics related with the collection, literature, the importance to elucidate the development strategy of the enterprise, main measures to prepare work, main contents, standards and other items. In addition, need through literature analysis errors and attention points of enterprise development strategy for enterprise development strategy put forward opinions. At the same time the need to collect data and the development of the real estate industry enterprises in the same area where the city real estate industry data to compare, summary, support enterprise development strategy of data.Firstly, based on the theory of enterprise development strategy for a simple introduction, are discussed and the development strategy of the theory of strategic management’s discussion of the framework, introduces the concept and development strategy theory, formulated to facilitate the development of strategy of XX Real Estate Co. Ltd provides theoretical foundation.Then it discusses for the formulation of development strategy of XX real estate limited liability company basis, respectively, from the development status and regional real estate industry of China, analysis of XX real estate limited liability company external environment, mainly the analysis of several city XX real estate limited liability company has been involved in the external environment, and then the development situation of XX real estate limited liability company has carried on the system analysis, finally through SWOT analysis of enterprise are analyzed, advantages and disadvantages, opportunities and challenges of the enterprise, the combination of the above four aspects, provides basis for formulating the development strategy of XX real estate limited liability company.Through making the basis for development of basic strategy theory and the elaboration, third is the development strategy of XX Real Estate Co., Ltd. to develop, the basic steps to put forward the principles and guiding ideas of development strategy, and then proposed the development vision and policy, and then put forward the strategy of business strategy and the function of supplement and support for development strategy.After the development strategy of XX real estate limited liability company, need to development strategy for security, separately from the strategic management security, system security control functions, the building of enterprise culture to protect the three aspects of strategic security, to determine the development strategy proposed to get a smooth implementation.