The Competition And Development Strategies Research On China Internet Payment Service Market

With the rise of the Internet, Internet activities have become more abundant, e-commerce has got rapid development, it has become an important business model and an important driving force and tool to promote social and economic and cultural progress. It also will paly an important role in the process of building an environment-friendly, resources- conserving harmonious society. At the same time, the e-commerce promotes the rapid development of Internet payment, and Internet payment also provides powerful support for network activities and e-commerce.In recent years, a large number of Internet payment service providers have emerged in China, and they have made important contributions for Internet payment and e-commerce. However, with the market development period from the outbreak to the adjustment gradually, great changes have taken place in the development of Internet payment service providers and market environment. On the one hand, a small number of well-developed service providers have occupied most of the Internet payment market share, on the other hand, the market has great potential to attract Internet payment service providers to innovate, competition remains fierce. With huge potentiality and variability in the Internet payment market, the competition patterns for the Internet payment service providers need constant adjustments. It is necessary to analyze the marketing strategies for Internet payment service providers in order to promote the sound development of Internet payment service market, so that Internet service providers can provide better services for the development of China e-commerce.This paper bases on a large number of relevant information about China Internet payment service market and the payment service providers. It combines competition theories such as qualitative and quantitative analysis, comparison of indicators, SWOT method, Porter Five Forces Model analysis to analyze products, participants, all kinds of payment pattens and Internet payment service providers in China Internet payment service market, in order to explore and anslyze the specific pattern of competition and co-operation in China Internet service providers, and then research development strategies of the Internet payment service providers.