The Impact Of Restriction And Government Decision-making On Chinese Sports Lottery

The creation of sports lottery in China is initially dedicated to meet the demand of market economy, satisfy the needs of Chinese strategic planning and secure the effectiveness of National Fitness Program. In the past fifteen years, sports lottery evolves significantly into a national lottery and absorbing substantial financial revenue for the development of sports industry and charity fundraising in China. According to the Report on the Outline of the Eleventh Five-Year Plan, it will start a new chapter for sports industry in China, promoting the development of fitness, events, sports lottery and sporting goods industry as well as other sports business organization and entities. With the rapid economic growth, establishment of social welfare system and development of National Fitness Program, the needs of sports lottery industry is arising for its provision of significant financial support for the development of Chinese sports industry. However, so far the R&D for sports industry is laid far behind from its practical side. Issues like legislation, marketing, management infrastructure, and product creativity, to name a few are emerging to largely restrict the development sustainability of sports lottery. Therefore, running the relating research to resolve that existing and possible problems is very critical for embracing a brighter future for Chinese sports lottery.This thesis is placed in a fourfold by using research methods like bibliography, interviewing and comparative analysis, integrating multiple academic theories and knowledge from Economics, Law, Management and Marketing. The first chapter defines the concept of sports lottery and the second chapter provides precise description of current situation in sports lottery research, both domestically and internationally. The third chapter generally concludes what is happening in the Chinese sports lottery and the last chapter summarizes an in-depth analysis of six major factors that restricts development of sports lottery in China and recommends the feasible suggestions could lead successful decision-making for Chinese Government.