| Our country sports enterprise vigorous development of the edification and promote the development of sports consultancy service. Along with our country market economy globalization and the deepening of the sports industry in its development, expansion of road will appear sohard, because any enterprise in its life cycle stages were difficult to will all of its functions to reach optimization, and maintain the balance. Thus, as the enterprise is reasonable and effective use of external intelligence resources, namely consulting company. Because the suitable "is to greet the new round competition analyze the only, also be a kind of less investment, rapid advisability lift. Xian city as the capital city of Shanxi province, for sports have been concerned, in view of sports consulting industry development of sports industry in the indispensable sex and important meaning, the author xi'an sports consulting company as the object of research, visit investigation understand its objective real situation, and based on the analysis and research to identify problems, and proposes the countermeasure.Thus xi'an sports consulting industry can healthy and orderly development of, and effectively promote of the PE. Meanwhile, this thesis writing but also for Beijing HuaTi sunshine sports management Co.,LTD. Into the market rate of market research, thus has certain practical significance.This thesis in Shanxi industry and commerce administration authority, xi'an city administration of industry and commerce administration bureau, and xi'an high-tech industry and commerce administration authority by 2010 November registered the xi'an sports consulting company as the main research object. Mainly adopts literature data method, questionnaire (experts-interview and general interview method, field survey method), logic method and mathematical statistics, the author xi'an sports consulting company in-depth study, and some conclusions:First, the government support insufficiency, the lack of regulations. Relevant government department didn't formulate can coordinate and supervise and promote sports consulting industry development necessary legal policy and effective supervision and incentive policy, also do not have an evaluation consulting company qualifications and consultants employed criteria, resulting in xi'an city sports consulting lack of effective legal rely on and administrative operation norm.Second, industry positioning fuzzy, small number qualification low and not to forming industry atmosphere. At present, xi'an sports consulting haven't unified administration, nor establishment unify effective industry associations, and other self-regulatory organization. At the same time, no matter from existing xi'an such company registration number or the company own scale, organization, the main business and consulting qualification and so on various aspects perspective, its are not be called eligible PE consulting company, far from forming sports consulting industry atmosphere.Third,most xian sports consulting company internal organization unreasonable layout, and the jobholders relatively low and personnel structure is unreasonable.The current organization mode is not a conventional model in accordance with the consulting agency setting, and consulting within the company, nor set without consulting the job. The survey of xian in sports consulting company for a total of 138 its employees, including bachelor degree in total number of employees about the 24%; College degree accounted for about 55 percent; High school and the following degree accounted for about 21%. According to the figures, xian sports consulting firm associates degree and comprehensive quality cannot achieve as knowledge-intensive industries consulting requirements.Fourth, practitioners, inadequate understanding of consultation industry, and the main projects and consulting flow deviation in everything Lost. Most of the sports consulting firm of xian in its operations process does not involve sports consulting project, also does not involve general sports consulting firm providing advisory services are basic consultation process. And sports consulting company employees of xian of consulting concept and service led to the fuzzy knowledge is the main business of consultation industry a main factor deviation.Fifth, the buyer's market is not mature. Can say, in a certain sense what customers make what physical consulting firms, many customers to xi'an of consultation industry understanding is not very comprehensive, customer demand also not quite mature to the extent that makes the sports market consulting become more chaos.The above is the author by visiting research conclusions, to this, hope that through strengthening the government as, establish and effectively play the role of trade associations, company the self-improvement and development, strengthen customers consultation consciousness etc improve xi'an sports consulting company, the current situation, also hope above sifang can cooperate and coordinate development, and work together to build a virtuous cycle of market environment. |
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