Fh Marketing Team Performance Appraisal System Status And Countermeasures

Chengdu is one of important furniture manufacturing base in China . As one industry,the painting material industry for wood was closely related with furniture industry. It has tremendous potential of market. FH company is one of earliest enterprise to manufacture and trade painting in Chengdu . As one family enterprise, The advantage at beginning stage and disadvantage at developing stage has been embodied in FH company in past years. Last century, the market demanding has expanded rapidly.At the same time, the market competition was relative tempered .These covered up the disadvantage of company management,which make the company achieve quick development . After going into 21th century,with the development of some developing countries,especially China,the world economy recover within a short time , the price of energy sources sharply increase, which make the cost of painting industry increase a lot accordingly . Meanwhile,some company from east of China and foreign company enter into Chengdu market energetically,even directly build up the manufacturing base in Chengdu,which cause the hot competition in market . Now, the most important subject for FH company is to search how they can rush out from such hot competition and find their own way for continuable development . This article was written based on the four-dimensional analyze method, start to search this subject from internal of company to analyze the current situation of marketing team's performance and check , and research countermeasure to dig the company potential,pierce into the depth from the marketing, aiming to establish one whole set of sales performance and check system that is suitable for company development,and improvement the innovation system and enhance the final market competitive position .