Weifang The Whitecaps River Commercial Projects Overall Development Of The Positioning Analysis

While real estate in China started relatively late, but with China's rapid economic development, it develops extremely rapidly. The development of China's urban is faster than most of the world's developed countries. Commercial real estate as an emerging force in real estate faces great opportunities, that accordance with development of urbanization. However, in our country, commercial real estate is still a new industry, and lack of a more comprehensive and in-depth theoretical systems and methods as a guide. Both the development of China's real estate market and corresponding laws are not perfect, so they can not regulate the behavior of investors. The investment of commercial real estate is of great blindness.In the above context, first of all, this article analysis the problems which real estate development face, pointed out the importance of analysis about real estate location, and it detailed analysis the main methods of the real estate location. On this basis, a detailed analysis of Weifang City, Bradford White River commercial real estate projects in geographical location, and its location in the city of Weifang macro-economic development, the status quo of real estate, commercial development and urban commercial development planning, from the gross national product , Total fixed asset investment and real estate investment, the commercial environment, the future development potential in areas such as analysis of the project background. By the way, such as on-site interviews with a detailed analysis of the research Weifang City, the commercial real estate development, Weifang City of existing and future competitors in the business of commercial real estate trends in the development of a detailed analysis. Finally, It analyzes Bradford White River from the real estate business to its own advantages, the surrounding environment, regional and cultural consumption, the consumption power of the situation of competition, business network planning for location analysis with the application of the classic SWOT analysis of Weifang City. On the study of the advantages and disadvantages, on the basis of using the opportunities and challenges, this article point out the project's strategic location, and it also makes suggestions on how to implement the strategic.