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Traders The Competitive Strategy Of Supporting The Ship Study

Posted on:2010-10-13Degree:MasterType:Thesis
Country:ChinaCandidate:X Z LingFull Text:PDF
GTID:2199360275992045Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Rapid development of Chinese shipbuilding calls on the relevant quick development of Chinese marine equipment supply capacity.As the expertise marine equipment supply company,how to effectively make use of accumulated technical sources,procurement sources,OEM sources,HR sources,information sources,credit cooperation sources, logistic sources and deep understanding and much care to Chinese shipbuilding field,and assist Chinese shipyards further develop shipbuilding capacity,enhance complicated competition in the world,is a urgent strategic topic,and also historic task of a Chinese shipbuilding people in new era.The writer considers that,with the development of Chinese marine equipment supply companies for more than 20 years,it is the time to reorganize this field in order to match the new era.Financial crisis provides the best opportunity for such reorganization.Marine supply market must be readjusted,then could be shaken off from primary worse competition and enter into a kind of well development track,to fit to Chinese shipbuilding whole ability improvement.Shanghai L&Z Industry Co.,Limited and its mother company Hong Kong L&Z International Trading Co.,Limited,from established in 2002,with the help of global shipbuilding development which lasting long time,catch the business opportunity and development itself accordingly.Now already become one of the best marine equipment supply in Chinese marine field,win very good business trust with the excellent agent service and expertise SCM ability,and contribute very much to Chinese shipbuilding in this long time bull market.From 2003,the global shipbuilding keep prosperous until 2008,Chinese shipbuilding field developed very well and now already can build all kinds of ship except of cruise liner. In such good situation,L&Z rises rapidly and has the potential power to lead the marine equipment supply field.Financial crisis gives a best opportunity for L&Z.Foreseeing opportunity hided under crisis,L&Z decides to develop in the hard time.The exact steps are develop inside ability and re-create L&Z IT/IS system,strengths of team work,and merge other trading houses as more as possible,in order to become the leading distributor after financial crisis.
Keywords/Search Tags:agent service, re-organization, team work, leading distributor
PDF Full Text Request
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