Ctq Pharmaceutical Co., Ltd. Pharmaceutical Business Development Strategies

Since the carry out of the reform and open policy, the traditional Chinese medicine has been developing steadily, and has already shaped a property system of a certain scale. It also has become one of the prevalent properties in the national economy and society development which carries a vast foreground in the market nowadays. Along with the continuously enlargement of the experimental range of the essential health insurance system for the town residents, the full scale propulsion of the new rural cooperative medical system, and the carry out of the new medical and health system reform has brought out the huge potentiality of the domestic market consumption of medicine step by step, meanwhile driven the high speed development of the traditional Chinese medicine powerfully. But in the past few years, the bad reaction of traditional Chinese medicine injection has aroused the public query to its safety. On the other hand, the national bidding and purchasing system of medicine and the continuously reducing of medicine price made the enterprises harder to sale and their profit dropping quickly.The ChiaTai Qingchunbao Pharmaceutical Co, LTD. is a large traditional Chinese medicine enterprise in the country whose development experience has been taken as a reflection about the history of the modernization of the Chinese medicine. In the more than ten years since the establishment of the company, it develops quickly in a good market environment and soon grows up to one of the biggest traditional Chinese medicine enterprises in the country. However, under the influence on the political environments, the market and the industry developing directions, the company itself has been forced to face with a lot of trouble and problems, such as the industry position and optimization, the product structure adjustment, the enhancement of research and development power, the organizational structure installation and the reform of its marketing pattern. It brings out a grate deal of question marks. How to deal with the external and internal environment? How to keep the business develop in a healthy and steady way? How to maintain the core competitiveness and always make the right strategy choice? All these are the vital subjects which relate to the company's life or death. And it is the purpose of writing this thesis, too.The thesis is all based on the modern enterprise strategy management theories, in order to provide certain develop strategies, reaction and management supporting to the company and guide it for further development through the analysis to its macro-environment, industrial environment and the internal environment study, which according to the yesterday and today of the ChiaTai Qingchunbao Pharmaceutical Co, LTD. It also provide a useful reference on both the theory and practice for the other traditional Chinese medicine enterprises on their developments and realization of the promotions and adjustments of product structure. This thesis is the one has a common application value.