| Tianjin zhongxin pharmaceutical group Corporation Limited as a member ofthe pharmaceutical industry in Tianjin Darentang pharmaceutical factory, bears greatresponsibility to provide our patients with quality assured drugs. However, theDarentang pharmaceutical factory as a century-old traditional Chinese medicineenterprises compared with national first-class enterprises of Chinese Materia Medicain terms of size, brand, reputation, and so there are still some gaps. In order toDarentang development, there is a need for Tianjin zhongxin pharmaceutical groupCorporation Limited study on the development strategy of Darentang laboratories.Firstly theDarentang pharmaceutical factory in an analysis of the externalenvironment, including the macro-environment analysis, competitor analysis andstatus quo and prospect of development of traditional Chinese medicine. Secondanalysis on the internal environment of the Darentang pharmaceutical factory,including the profile analysis, business development and corporate developmentenvironment’s SWOT analysis. Through the analysis of the internal and externalenvironment, clear Darentang pharmaceutical factory the strengths, weaknesses, andopportunities and threats. According to the results of environmental analysis,darentang pharmaceutical plant should choose WO strategies and ST combinationsof strategies, namely: maximize the advantages of Darentang as possible to seize theopportunities of development and market opportunities; Darentang maximumdevelopment advantages, minimize threats faced by it. Specifically focused varietyof regional development, give full play to advantage of research and development,played capital, rely on Darentang brand image, and existing marketing networkadvantages, strengthen the construction of networks of experts and academicpromotion. Finally, this paper puts forward the Darentang pharmaceutical factoryimplementation measures in order to ensure the realization of the strategic goals ofdevelopment. |
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