Warner Pharmaceutical Red 100 Brand Marketing Strategy

The asses' glue product the medicine product as the blood tonic leading product which the consumer can choose voluntarily , has the high cognition by the consumer.Overlooking the whole Asses' glue industry and market, we can find that it is coming into the Brand Competition stages. The consumer pays more and more great attention to choose the asses' glue brand .The Brand Equity is one of the most important exterior resources and the most powerful competition position for a company. Those who possess complete and famous Asses' glue product brand will achieve their target-consumers (market) and sales goals through the powerful distribution system and network of their own medicine brand, finally win advantages in the competitive market. The red 100 brands is one of banners of Hunan HuaNaDa pharmaceutical factory Limited company, its product mainly is the red 100 asses' glue pellet, started saling in the market since 2004, had certain market foundation in Hunan market, but along with competition's aggravating, the sale of red 100 product urgently awaited to break through upwardly, the red 100 brand property urgently awaited to promote. So, it is of high value for study and operational significance to establish the effective red 100 brand, to design The red 100 product brand strategy adapting to meet the market demand and to improve the management on Brand Communication and Brand Projects. Therefore, the research of asses' glue brand marketing has the high marketing dissemination value.By an analysis on the present situation of Asses' glue market and the company, the Asses' glue industry and the problems confronted by the Asses' glue market markets in this article, and by use of marketing administration,especially relevant theories on brand management. And through the questionnaire design, the market survey, know the difficulty which in the company red 100 brand present situation as well as its brand construction exists and insufficient, as well as asses' glue market expense characteristic condition; Based on this, determined the target market of red 100, clear about the red 100 brand localization with the union product characteristic; finally,under the brand localization's instruction, proposed the red 100 brand marketing strategy of company.