Xiangtan City Commercial Bank Assets, Business Project Development

Medium and small enterprises play a more and more important role in our domestic economy and social development with the deepening reform and the development of socialism market economy. Due to the limited asset scale, the weak financial and management information system, and the information dissymmetry, medium and small enterprises can't meet the requirements of asset products commercial banks offer , so that most of them can't get the financial support from commercial banks in China. How to design and develop asset products suit for medium and small enterprises is a serious topic that the managers of commercial banks are facing.Xiangtan City Commercial Bank is a regional city commercial bank, founded on the basis of 9 City Credit Cooperatives in Xiangtan, in 1997. Considering to its regional management and the limit to its asset scale, human recourse, and technology, Xiangtan City Commercial set its market location as "providing financial services to local city as well as medium and small enterprises", and therefore offer financial support mainly for local economical construction and medium and small enterprises in Xiangtan. After 10 yeas' rapid development, its asset, deposit and loan have promoted obviously. Since the main customers demand of Xiangtan City Commercial Bank, medium and small enterprises in Xiangtan, is changing hugely, from single-product demand to diversity-product demand, from single-function demand to multi-function and high-appended-value demand. That change and the tenser competition between local banks bring Xiangtan City Commercial Bank not only the development pressure and challenges but also opportunity and motive power. Therefore, making more innovation in loan products could help to solve that problem and capture a higher market share for it.On the basis of analyzing the financing statement of medium and small enterprises in Xiangtan and the competition environment between banks in Xiangtan, and combined with the situation of Xiangtan Commercial Bank and the features of medium and small enterprises, this paper takes innovating and widen the property for mortgage and pledge as the breakthrough, designs five new asset business products according to principle of safety, liquidity and profitability, and the related treatment in Property Law issued in 2007. New products include receivable accounts pledged loan, tripartite promised credit, patent right pledged loan, brand right of use pledged loan and Logistics products pledged loan.