Honam Petrochemical Branch Of Non-oil Business Development Program Study

China's petroleum retail market has taken great changes , and it is faced with fierce competition. For the less profits and horizontal competition, single business of oil products can not meet the needs of the long-term development of enterprises. The oil sale itself inevitably enters a low-profit era. Experience abroad shows non-oil business will be a new profit growth point of gas stations. Developing non-oil business has become an essential choice by which gas stations can lower management risk, and increase profitability and survival capability. China Sinopec Hunan Petroleum Branch(CSHPB) has began to expand the services of the gas stations in order to change the simple-service state of gas stations at present. However, the advancement of non-oil business in the gas stations has been restricted due to the slim revenue, different consuming habits and out-dated management systems.The thesis gets some suggestions by analyzing the present development of non-oil business home and abroad, and summarizes the problems of non-oil business in our country and the reasons. The development programs about non-oil business in CSHPB have been put forward in the light of the current situation of CSHPB and the market characteristics of Hunan non-oil business, that is, giving priority to the development of convenience stores, then introducing car service and fast food business. The thesis finally elaborates on the implementation procedures of tackling easier issues first, ensuring measures such as the organization structure and management system, as well as the MBO model-based evaluating system .In the thesis the implementation effect of non-oil business in Hunan is evaluated. The purpose is to provide inspiration and reference for the conducting of non-oil business in CSHPB.