Study Of GX Petroleum Branch Non-oil Business Development Program

China’s petroleum retail market has taken great changes，and it is faced with fiercecompetition. For the less profits and horizontal competition, single business of oil products cannot meet the needs of the long-term development of enterprises. The oil sale itself inevitablyenters a low-profit era. Experience abroad shows non-oil business will be a new profit growthpoint of gas stations. Developing non-oil business has become an essential choice by which gasstations can lower management risk, and increase profitability and survival capability. ChinaSinopec GX Petroleum Branch（CSGPB） has began to expand the services of the gas stationsin order to change the simple-service state of gas stations at present. However, the advancementof non-oil business in the gas stations has been restricted due to the slim revenue, differentconsuming habits and out-dated management systems.The thesis gets some suggestions by analyzing the present development of non-oilbusiness home and abroad, and summarizes the problems of non-oil business in our country andthe reasons. The development programs about non-oil business in CSGPB have been putforward in the light of the current situation of CSGPB and the market characteristics of GXnon-oil business, that is, giving priority to the development of convenience stores, thenintroducing car service and fast food business. The thesis finally elaborates on theimplementation procedures of tackling easier issues first, ensuring measures such as theorganization structure and management system, as well as the MBO model-based evaluatingsystem.In the thesis the implementation effect of non-oil business in GX is evaluated. Thepurpose is to provide inspiration and reference for the conducting of non-oil business inCSGPB.