Consumer Innovative Research

In today's global recession, export,investment and consumption are influenced. The general stimulating policies are not significant effects, only to build a long-term innovative mechanism can stimulate economic growth. Investment and exports are hard to start in short time, therefore stimulating economic growth rely on consumer demand, and innovation is the key for the economy. User innovation is at the support of goverment, in order to satisfy consumers' individuality demand, consumer directly or indirectly participate in the enterprise's technological innovation, product research and development process. With the technological development, enterprises combine technical innovation, product development with consumer demand is to meet the demand for technical. It is that user innovation constitutes the human social innovation mechanism and development characteristics.Refer to innovation, consumers for product and service (i.e. user) whether companies or individuals, more and more customers are good at innovating for themselves. The innovation process with the center of consumers has more advantage than innovation development system with the center of manufacturers, which is last for hundreds of years as a commercial of mainstream. Innovative consumer can accurately develop what they needed without relying on manufacturers. And individual consumer does not need to develop every thing they needed (actually it is impossible), they can use other innovators who is willing to share with the innovation. The traditional is manufacturers develop product and service with a closed mode, they take patent, copyright and other protective measures to prevent others share their innovation for free. In this mode, consumer describes their demand, manufacture identification and develop new product to meet the requirements. However, more and more empirical studies show that consumers perhaps are the first developer in most industrial and consumer goods. With the development of Internet and information technology, the consumers make more contribution. In a word, the user innovation not only provide diversify and individual products, make up the deficiency of technology innovation, but also increase society's welfare and alleviate the shortage of social needs.