The Research For Visual Innovative Method Of Automobile E-commerce Based On Evaluation Model Of User Demand

The development of E-commerce depends on network popularity and user awareness,and Internet users tend to shopping online,which prompts traditional enterprises to translate their commercial mode to e-commerce.As a representative of the mass consumer goods,the automotive trade has been involved in e-commerce with a large market size and good user awareness,and in the O2 O mode,high-quality user experience has become the key of the success of automotive electronics business site.It`s easy to observe that the e-commerce sales platform with great scale,paying a great attention to the visual design,attracts users` eyes and makes them purchase products,but subject to their own conditions,in the visual design process,only some important and much-needed user needs is to be met.How to identify users' needs accurately and to analyse the reasonable user`s demand is the key to promote the success of the visual innovation of automobile suppliers which based on user demand.The user demand evaluation model is combined with the six-point rule method to develop an innovative model for the topic page of the automobile supplier.The Kano model analysis method is used to classify user requirements,and the four-quadrant model is used to identify important user requirements.The relationship between user satisfaction and product quality is established.By comparing the user satisfaction and product quality before and after the improvement,the adjustment coefficient is defined to obtain the importance degree of users' needs and create the user demand evaluation model.On the base of that,the introduction of the six-point rule in the design of automotive electricity to understand the layout of the theme of the forum,through the analysis of the user to visit the page when the behavior and operational data to determine the power section of the automotive electronics business weight.In order to improve the satisfaction of the users' demand-driven innovation,with the aid of the basic specification of the layout design,the concrete steps of the model are studied.Finally,the feasibility of the proposed method is demonstrated by the innovative project of the automobile supplier.