China And Hong Kong China Travel Service Group Travel Plate Studies, Post-merger Integration

This article take the object of study by this case which China national travel service(HK) group corporation purchases and conformity China travel service group, through researching enterprise merger and acquisition theory, Analyze the question which the enterprise merger and acquisition faces after the conformity. And simultaneously analyzed the travel agency industry characteristic and the existence question also, proposed that the industry lateral merger and acquisition formalization management is the most plan, enterprise will be strongly & greatly with scientific strategic conformity.Using the PEST theory and five strength model, China national travel service (HK) group travel agency plate (called for short :Hong Kong travel agency in this paper) be analyzed the merger and acquisition conformity' s environment, with the SWOT model analyzed Hong Kong travel agency merger and acquisition's superior inferiority as well as the opportunity, with six strength interaction model outlined the conformity' s the strategic localization, the market localization. Proposed explicitly: In the strategic aspect, Hong Kong travel agency must be the traveling wholesales the operator , should do something that it should do. should establish wholesale and retail sales vertical division of system; In the tactical aspect, should display in fully it' s overall superiority, promotes each traveling essential factor combat teamwork ability; In the organization construction aspect, should establish company operation management structure which suits the tourist service value chain' s traveling wholesaler " mother and child" (or total score), realizes travel agency service assembly line-like standardization, the integration and the specialized operation; In the management aspect, should devote in forms five kind of capital essential factor management and operation ability, like the human capital, the technical capital, the organization capital, the customer capital and social capital; In the productivity aspect, should raise the traveling wholesale operation three kind of core competencies, product innovation ability, industrial integration ability and brand operation ability. The paper pays great attention aspect to carry on the analysis and the discussion. the merger and acquisition conformity operation pattern, the organization construction safeguard, the operation flow restoration, the brand management, the enterprise culture to remold and so on , According to Hong Kong travel service agency existence' s question, suggested that it implements the specialized operation management pattern under the strong headquarters control, impels the internal resources to conform and share, displays the cooperative effect, the network superiority and the brand superiority fully. The crosswise integrated control, force control product' s chain resources, use central buying brings scale benefit and cost lead, expanded enterprise profit space; Establishes various regions market headquarters product wholesaler the localization, enlarge to the product research, vies for supremacy the product competitive power, develops into the Chinese biggest travel wholesaler diligently using the network and the capital scale; in the market, through Hong Kong travel service' s high quality brand, the service, the product competitive power accumulate source of tourists, makes a big market.The paper proposed the concrete conformity strategy conception mentality and the suggestion plan finally, key aims to remold in the business model, operation flow restoration, organization construction conformity and service tectonic plate' s function localization. Introduces the vertical division of labor third-level organization construction management system, provided the safeguard for the strategic localization and the goal implementation, the paper put forward some proposals for the condition which the cultural conformity and the conformity plan implementation should have.