Guangzhou, China Netcom Broadband Competitive Strategy Analysis

With the progressing and maturing of world IT technology, broadbandapplication has been popular in common people's daily life. The competitionsamong those broadband net telecom carriers that provide the broadband accessservice are more and more incandescing. Since the appearance of the nationwide" Internet Broadband Heat" in 2001, all telecom carriers have been contestingfor the market share with all kinds of methods. China Netcom Ltd. Co. is anewly built-up and a new generation telecom carrier. How to face the hotcompetition of the broadband market, to calmly analyze the broadband market,to fully utilize the national telecom reform opportunity, to develop own netcore advantage, to build a professional telecom service brand, to find outa suitable way to develop company's broadband business.The essay brings forward the competition strategy which China NetcomGuangzhou Branch should take in the Guangzhou Market, by analiziing Guangzhoubroadband business and competitors from the view of China Netcom GuangzhouBranch.There are total three chapters in the eassay.Chapter I simply introduces the development and reform of China telecom industry,discusses the evolvement of China Internet, focusing on broadband conception, broadbandtechnology, hiberarchy and broadband net's basic business application status.Chapter II analyzes Xiamen broadband net market's competition environment andlifespan of broadband products, focuses on the status of different telecom carriers inXiamen Broadband market, and makes relative introduction and comparison of broadbandnet service which is the key point of the competition.Chapter III introduces the back-round and the basic development of China Netcom,Xiamen Branch,, uses SWOT to study on the competition strategy which China NetcomXiamen Branch should take in the current complicated market competition environment,and explains why to select the strategy.