Hunan Cigarette Industry Marketing Strategy Research

The tobacco industry is a special profession. On the one hand, countries all over the world adopt measures to control it due to its harm to human health; On the other hand, it brings high profit and high tax which makes the government hard to give it up. Due to these reasons, the development of tobacco marketing is in a specific environment. The protection deadline is approaching after China's accession to the World Trade Organization. With the overall opening of Chinese tobacco industry in the next few years, Chinese tobacco marketing will face international competition. Chinese tobacco industry has gone through the stage that increasing benefit merely through scale expansion, improving quality and structural adjustment. Now it is entering into a new era of competition.One of the most important decisions to tobacco enterprises is marketing management decision. Because tobacco and its ware are special consumer goods, all governments are stricter with tobacco industry than all other industry in management. China and a few nations are still executing the tobacco monopolization system. With Market-oriented economic development and internationalization, Chinese tobacco industry will be forced to face the fierce market competition and bring severe challenge to current monopoly system of tobacco industry.Compared to multinational corporations, Chinese tobacco sale is much smaller at present. With the increasing market competition, the entry of foreign tobacco and China's entering into the "Framework Convention on Tobacco Control", a new situation that how to operate marketing channels in the permitted area of laws and regulations is ahead all tobacco enterprises.Based on the above issues, the author analyses the special living environment and current competition situation of tobacco marketing management combined with his marketing experience for many years. The strategies for tobacco marketing management development are proposed.The thesis is organized into six sections. A brief description of topic meaning, research thoughts and methods are introduced in section one. Basic theories and methods of marketing management are introduced in section two. In section three, the marketing management status quo of Hunan Cigarettes Industry is analyzed. By using excellent tobacco enterprises' experience for reference, the existing marketing management problems of Hunan Cigarettes Industry are analytic. The innovation strategies of Hunan tobacco industry are discussed in section four. In section five, it analyses the key issues in the proceeding of innovation. A conclusion is given in the final section.