On The Rise Of The Chinese Television Securities Class Program And Development

On the basis of the development of Chinese TV programs of securities, the essay which takes the Chinese TV programs of securities as the research objects and relies on the development of Chinese securities market, analyzing the features, status of our securities TV programs. To provide the reference for the evolution of our TV programs, the essay compared with the foreign similar programs dissects the characteristics, shortages and value chain mode of traditional TV programs and professional channels.This paper provides the systematical classifying and combing over the documents of securities television programs firstly, and then assorts the trends of our television programs with the background of the progress of our securities market. As the represents, Securities Times> of CCTV-2 and <Today Securities> of ZTV are selected to be analyzed for their broadcast time, columns. With the introduction of Chinese financial television channel, the essay analyzed the positioning concept, program types, programs set point of CBN which are compared with CNBC.To realize sustainable development, make it bigger and stronger; the specialized road of development is required for securities television programs. Although the study of content is important, jumping out of the traditional think frame, research the industry value chain from the media economic angle is also indispensable. Therefore, in order to provide reference for Chinese financial television program, this essay not only studies the securities programs of professional financial channel but also analyze the value chain of CBN and some famous financial corporation.